Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Long-Term Care Planning

LTC Awareness Week gets boost from insurers

Your article was successfully shared with the contacts you provided.

Long-term care awareness week will receive additional support this year, with the backing of 10 of the industry’s leading insurers. Jesse Slome, executive director of the American Association for Long-Term Care Insurance, the organization that sponsors Long-Term Care Awareness Week, announced the collaborative effort at the same time he laid out plans for an Internet resource.

Senior advisors will be able to get help from AALTCI in the form of an Awareness Week Online Resource Center,, which will feature marketing and communications tools.

“The Web site will provide generic letters, phone scripts, downloadable fiveminute sales audios and reproducible marketing material for producers with all levels of knowledge about long term care planning,” Slome said. Insurers signed on to partner with AALTCI are:

  • Allianz Life
  • Genworth Financial
  • John Hancock
  • MassMutual
  • MedAmerica
  • MetLife
  • Mutual of Omaha
  • Penn Treaty
  • Prudential
  • Transamerica Occidental

For more information about Long-Term Care Awareness Week, Nov. 4-10, and the online resource center, which will beactive Sept. 1, visit


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.