Simplicity. It’s something everyone would like in life, especially from insurance coverage. MedAmerica Insurance Co. has a product intended to make paying for long term care services simple, and it is aptly called Simplicityii. The product allows consumers to create a Cash Benefits Account in amounts varying from $100,000 to $1 million, which can grow over time, instead of purchasing a potentially confusing LTCI policy.

When the policyholder becomes benefit eligible, he receives a monthly cash benefit check from his account. The check is made out to the policyholder and is issued whether he receives LTC services or not; he can use the funds as he sees fit.

“Everyone understands a bank account,” said Christopher Perna, president of MedAmerica. “Why not enable people to have an account set aside for their long term care needs? Like a bank account withdrawal, benefits are paid in cash to the policyholder.”

In addition, Simplicityii offers the CareDirections Family Advice and Advocacy Program, which gives families access to professionals who consult with the family on creating a plan of care, obtaining services and identifying solutions for personal needs. MedAmerica also offers policyholders discounts on provider services and prescription drugs.

For more information, visit www.medamericaltc.com.