Adherence to ethical standards is one way to stay in business for a long time. Those who offer only lip service to ethics often find themselves in trouble with regulators and consumers. With that in mind, insurance companies seek membership in organizations that offer third-party evidence a company has policies and procedures that put consumers first.

The Insurance Marketplace Standards Association looks into the practices of insurance
companies before it offers them qualification in the organization. Duluth, Ga.-based
Primerica Life Insurance Co. and its New Yorkbased subsidiary National Benefit Life
Insurance Co. met IMSA’s rigid requirements and are renewed members.