It has been said that a membership to the fruit of the month club is the gift that keeps on giving, and to an extent that’s true. Now there is an insurance product that allows grandparents to give the gift that keeps giving even after they pass on. Called AfterThoughts Birthday Insurance and offered by Commemorative Life Insurance Services, this insurance policy allows seniors to send their grandchildren a check for a predetermined amount and a card each and every birthday.

The policies are underwritten by Assurity Life Insurance Co. and allow grandparents to give their grandchildren money on their birthday for the rest of their lives in amounts determined at the time of purchase.

“It’s a great way for grandparents to be remembered by their grandchildren and pass down wonderful memories to those grandchildren, for the rest of their grandchildren’s lives,” said Martin Andelman, CEO of Commemorative Life and creator of the product.

For more information, visit www.birthdayinsurance.com.