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Texas Blue Adds Wellness Program

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Blue Cross and Blue Shield of Texas has introduced a package of health education and health promotion services.

Texas Blue, Richardson, Texas, says its new wellness program will include a health risk assessment service, health fair and health screening services, personalized health coaching programs, and incentive programs that will include rewards such as deductible credits and gift cards.

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Texas Blue provides or administers health coverage for 3.8 million people.