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Life Health > Health Insurance > Life Insurance Strategies

Texas Blue Adds Wellness Program

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Blue Cross and Blue Shield of Texas has introduced a package of health education and health promotion services.

Texas Blue, Richardson, Texas, says its new wellness program will include a health risk assessment service, health fair and health screening services, personalized health coaching programs, and incentive programs that will include rewards such as deductible credits and gift cards.

Texas Blue provides or administers health coverage for 3.8 million people.


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