A large multinational insurer hopes to reach U.S. annuity buyers through the golf course.

Old Mutual US, Atlanta, an arm of Old Mutual P.L.C., London, is a primary sponsor of the Tavistock Cup golf tournament, a 2-day tournament that started today in Windermere, Fla.

An LED scoreboard on the Isleworth Golf & Country Club golf course will replay on Old Mutual advertising spot during the tournament.