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Life Health > Health Insurance > Life Insurance Strategies

Administrator Promotes Limited Medical Program

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Fringe Benefit Group L.P. is using direct mail, electronic mail and paid advertising to attract attention to its Framework Health Plan services.

The Framework program combines small amounts of health insurance with discounted access to preferred provider networks.

The Framework ad campaign will use the slogans “I’ve Got America Covered” and “Think Inside the Box,” according to Fringe Benefit, Austin, Texas.


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