Massachusetts Mutual Life Insurance Company (MassMutual), Springfield, Mass., concluded its innovative year-long 2007 breast cancer awareness program with stellar results, including:
– Close to $100,000 in sponsorships of breast cancer awareness-related events, such as the Danskin Triathlon Series and American Cancer Society “Making Strides” events.
– More than $80,000 in contributions to organizations supporting breast and other cancer causes in 25 states.
– And more than 1,500 women educated at MassMutual-sponsored seminars that teach women about the importance of preparing financially for unexpected life events, such as breast cancer.
“Breast cancer awareness is such an important cause that we decided in 2007 to support it not only during Breast Cancer Awareness Month in October but also throughout the year as well. Through our commitment as a company and through the energy of our agents, our efforts have paid off and are helping to make a real difference in the lives of women,” said Susan Sweetser, vice president of MassMutual’s Agency Marketing unit.
MassMutual’s breast cancer awareness efforts began with its sponsorship of the 2007 Danskin Women’s Triathlon Series, which supports the Breast Cancer Research Foundation. In each of the eight race cities throughout the summer, MassMutual presented interactive “fiscal” fitness seminars to race participants that explored the complexities behind real life, day-to-day situations, and financial decision-making for women. MassMutual made a contribution to the Breast Cancer Research Foundation on behalf of each seminar presented, totaling $9,000.