Close Close

Life Health > Life Insurance

Hartford Renews Chiba Lotte Sponsorship Deal

Your article was successfully shared with the contacts you provided.

A large financial services company will continue to use baseball to reach out to retirement savers in Japan.

Hartford Financial Services Group Inc., Hartford, has agreed to extending an existing sponsorship deal with Japan’s Chiba Lotte Marines baseball team for 4 more years.

Team players will wear the Hartford Stag logo on their game jerseys, Hartford says.

Hartford notes that a subsidiary in Japan, Hartford Life Insurance K.K., is the top seller of variable annuities in Japan.

In related news, Hartford has unveiled a new television commercial in time for the tip-off of the NCAA Division I Men’s Basketball Championship.

The 30-second spot shows an animated version of the Stag logo striding through two centuries of life on Wall Street.


© 2023 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.