A large financial services company will continue to use baseball to reach out to retirement savers in Japan.
Hartford Financial Services Group Inc., Hartford, has agreed to extending an existing sponsorship deal with Japan’s Chiba Lotte Marines baseball team for 4 more years.
Team players will wear the Hartford Stag logo on their game jerseys, Hartford says.
Hartford notes that a subsidiary in Japan, Hartford Life Insurance K.K., is the top seller of variable annuities in Japan.
In related news, Hartford has unveiled a new television commercial in time for the tip-off of the NCAA Division I Men’s Basketball Championship.
The 30-second spot shows an animated version of the Stag logo striding through two centuries of life on Wall Street.