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New York Life Launches New Web Section Focused on Women and Finance

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New York Life Insurance Company, New York, N.Y., has announced it has launched a site for women consumers, that provides easy access to detailed information and organizational tools for helping meet financial goals. The site focuses on the top concerns for women including planning for retirement, creating financial protection for their families, saving for their children’s education, and dealing with life’s major financial challenges.

“We are pleased to be launching this site, and drawing attention to the needs of women, during Women’s History Month. Whether young and starting their first jobs, re-entering the job market, or recently widowed, women are taking control of their financial future,” said Mary Dean, vice president of the Women’s Market division at New York Life. “We are finding as women travel the road to financial security, they are becoming more proactive in mapping the trip themselves. Our new site gives women the information and tools they need.”

The site features four sections: “Protect My Family,” “Secure My Retirement,” “Educate My Children,” and “Manage My Finances,” which address women’s most urgent financial concerns. Each page features articles and actionable steps on how to achieve each goal. The quality of content is further enhanced with access to the latest surveys and statistics, such as the recent study completed by a Wharton School professor on retirement income, and a link to, an educational tool for investors.

One often-cited request from women is a need for financial organization tools. To address this, New York Life agents will deliver a LifeFolio Kit to consumers. The LifeFolio Kit contains a guide to getting organized and a personal document checklist. LifeFolio not only helps organize current materials, but also helps identify future insurance and financial needs and how to meet them.

The Web site, which includes real customers telling their stories, also features streaming video of several New York Life agents and managers speaking about their work experiences and addressing individual financial concerns. In addition, questionnaires and calculators help readers review and establish financial needs for retirement income, life insurance, or college savings needs, as well as those to help design household budgets.


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