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Site Aims At Women Consumers

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New York Life Insurance Company has expanded its Internet marketing effort.

New York Life, New York, has set up a Web site for women consumers at Document Link

The site includes a variety of questionnaires and calculators, along with sections on family protection coverage, retirement savings, educational savings and managing finances.

Consumers also can use the site to get a LifeFolio kit from a New York Life agent. The kit comes with a guide to getting organized and a personal document checklist, the company says.


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