Destiny To Sell Insurance Operation, Focus On Wellness

A pioneer in the health account plan business says it will stop providing health coverage and instead ramp up efforts to sell stand-alone wellness incentive program services.

Destiny Health, Chicago. a unit of Discovery Holdings Ltd., Sandton, South Africa, has been trying to sell group health coverage, health accounts and the Vitality wellness incentive program in the United States since the mid-1990s.

Destiny now says has found a potential buyer for its existing group health business.

Destiny’s Vitality program uses vacations, merchandise and other rewards to encourage health plan members to participate in activities such as controlling their blood pressure and blood sugar levels.