Premiums for individual term life insurance policies continue to fall, reports a company that provides on-line insurance quotes to consumers.

AccuQuote, Wheeling, Ill., expects life insurance premiums to keep dropping throughout 2008 as the current term life insurance rate competition continues to heat up.

AccuQuote estimates, for example, that the annual premium for a 40-year-old male non-smoker in good health buying a $500,000, 20-year term level term life insurance policy in 2008 will be $345–down from $515, 10 years ago.