Consumers who log in to personalized Web health sites and read health messages also tend to be conscientious about getting mammograms and cholesterol screenings.
Researchers at UnitedHealth Group Inc., Minnetonka, Minn., have discovered the correlation between Web reminder reading and use of preventive care services while analyzing the effects of the company’s personal health message system.
UnitedHealth makes the system available to members of large employer groups and to participants in health reimbursement arrangement and health savings account programs.