A health insurer will be working with a former basketball star.

Aetna Inc., Hartford, has agreed to form a marketing alliance with Magic Johnson Enterprises, New York, a unit of June Bug Enterprises Inc., Beverly Hills, Calif.

Magic Johnson, a company formed by Earvin “Magic” Johnson, will help Aetna “empower businesses and ethnically diverse communities to make informed choices about their health care options by improving health care literacy, showing them the benefits of wellness, exercise and healthy eating, and other initiatives,” Aetna says.

Aetna and Magic Johnson Enterprises also will work together to raise awareness of racial and ethnic inequality in health care, Aetna says.