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Discount Program Gets Bigger Call Center

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L.A. Marketing Plans LLC has set up a call center in Portland, Maine, for its RightHealth business.

L.A. Marketing, a unit of eBenefits Direct Inc., Delray Beach, Fla., sells health, dental and vision discounts through the RightHealth program.

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L.A. marketing also uses the RightHealth program to sell products such as accident disability insurance and an emergency rescue plan, the company says.