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Discount Program Gets Bigger Call Center

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L.A. Marketing Plans LLC has set up a call center in Portland, Maine, for its RightHealth business.

L.A. Marketing, a unit of eBenefits Direct Inc., Delray Beach, Fla., sells health, dental and vision discounts through the RightHealth program.

L.A. marketing also uses the RightHealth program to sell products such as accident disability insurance and an emergency rescue plan, the company says.