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Web Store Maker Emphasizes Tracking Tools

Your article was successfully shared with the contacts you provided. Inc. has introduced the Benefitfocus eDirect health insurance quote service.

Health insurers and brokers can use the Web-based system to sell individual and family health coverage to consumers, according to Benefitfocus, Charleston, S.C.

Benefits sellers can issue quotes through the system within 24 hours, and they track the performance of specific marketing campaigns, Benefitfocus says.

The system also includes an automated billing feature that can help consumers arrange to pay for coverage with their checking accounts or with credit cards.