A long term care insurance marketing specialist has unveiled a new collection of long term care insurance marketing tools.

Allan Checkoway’s ElderCare Publishing, Newton, Ma., has published the ElderCare Survival package of LTC insurance marketing presentations.

The package, aimed at insurance advisors, financial planners and benefits consultants, relies partly on the theory that marketers need to reach customers’ “inner cavemen” and “inner cavewomen,” and the need to tell husbands’ inner cavemen about the importance of protecting their caveladies against the cost of long term care.