Aetna Inc. is joining with Colgate-Palmolive Company to tell consumers about the link between oral health and conditions such as diabetes and heart disease.
Aetna, Hartford, and Colgate-Palmolive, New York, will be using samples of the Colgate Total toothpaste in dental health education campaigns.
Aetna is using Colgate toothbrushes and toothpaste samples as a novelty item and benefit enrollment fairs and offers of toothpaste samples in brochures and newsletters.