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Insurers Teams With Toothpaste Maker

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Aetna Inc. is joining with Colgate-Palmolive Company to tell consumers about the link between oral health and conditions such as diabetes and heart disease.

Aetna, Hartford, and Colgate-Palmolive, New York, will be using samples of the Colgate Total toothpaste in dental health education campaigns.

Aetna is using Colgate toothbrushes and toothpaste samples as a novelty item and benefit enrollment fairs and offers of toothpaste samples in brochures and newsletters.

More on this topic

Research shows Colgate Total toothpaste can fight gum disease, according to Colgate-Palmolive.

Other research has shown that people with gum disease are more likely than other people to give birth prematurely, suffer from strokes, and have trouble controlling their blood sugar.