Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards

Life Health > Health Insurance

What Would Your Futureself Tell You?

Your article was successfully shared with the contacts you provided.

Lincoln National Corp. has given the new version of its consumer Web site a philosophical cast.

Lincoln, Philadelphia, recently launched an advertising campaign that urges consumers to think about what their future selves might want to tell them today.

The updated site embodies the question, “If your futureself could talk to you, what would it say?”

The site talks about the challenges consumers will face when they cope with changing sources of income, fluctuating market investments, general inflation, health care inflation and longevity risk, Lincoln says.

Electronic Ink Inc., Philadelphia, helped Lincoln revamp the site.

The updated site is on the Web at Document Link


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.