Lincoln National Corp. has given the new version of its consumer Web site a philosophical cast.

Lincoln, Philadelphia, recently launched an advertising campaign that urges consumers to think about what their future selves might want to tell them today.

The updated site embodies the question, “If your futureself could talk to you, what would it say?”

The site talks about the challenges consumers will face when they cope with changing sources of income, fluctuating market investments, general inflation, health care inflation and longevity risk, Lincoln says.

Electronic Ink Inc., Philadelphia, helped Lincoln revamp the site.

The updated site is on the Web at Document Link