WellPoint Inc. is turning to Zagat Survey L.L.C. to develop a Web-based system for helping consumers rate physicians’ customer service.
Zagat, New York, is known for getting diners to use a 30-point scale to rate restaurants.
WellPoint, Indianapolis, says Zagat will be setting up a system that members of WellPoint Blue Cross and Blue Shield subsidiary plans can use to rate physicians in the areas of trust, communication, availability and office environment.