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Carrier Enters Wellness Consulting Arena

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Blue Cross and Blue Shield of Michigan will be helping large employers design health improvement programs.

Michigan Blue, Detroit, says its new Consultative Tailoring service will help employers with 1,000 or more health plan members analyze health risks and identify the best ways to improve members’ health.

The carrier is working with the University of Michigan Health Management Research Center on ways to measure and compare customized wellness program results.


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