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Industry Spotlight > Women in Wealth

Female Company Owners Favor Lenders For Investment Help

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A study finds 67% of women business owners choose financial products and services based on their experience with a lender.

The study, Key Facts about Women-Owned Businesses–2007 Update, underwritten by the Massachusetts Mutual Life Insurance Company, also reports that the nation’s 10.4 million women-owned firms employ nearly 13 million people and generate $1.9 trillion in annual sales.