Kaiser Extends TV Ad Campaign

A managed care company will be airing two new television spots this fall.

Kaiser Permanente, Oakland, Calif., says one of the ads, part of the fourth season of its $40 million Thrive advertising campaign, will show a young boy talking about the lessons he has learned about healthy eating and active living.

The second ad will show a woman with cancer scheduling her radiation treatments between lunch with friends and taking a walk, to illustrate the importance of helping patients get back to their normal lives.