MetLife Inc. has added another dirigible to its squadron of lighter-than-air promotional vehicles.
MetLife, New York, says the newest blimp in its 20-year-old blimp program, Snoopy Three, will be helping television networks cover football games and other sporting events from August through October.
MetLife already has two other blimps, Snoopy One and Snoopy Two, reaching out to consumers through their television sets.
MetLife blimps help the TV networks cover a total of about 60 special events per year, and they also support functions for MetLife clients and employees, the company says.
Snoopy One and Snoopy Two each have room for just 3 passengers and the pilot.
Snoopy Three is 165 feet long, 46 feet wide and 55 feet tall, and its gondola is big enough to accommodate the pilot and 9 passengers, MetLife says.
Snoopy Three bears the slogan “Celebrating 20 Years of the MetLife Blimp” along with celebratory artwork.