ING Groep N.V., Amsterdam, is supporting a concert tour by Jennifer Lopez and Marc Anthony to benefit fitness programs for Latino youths.

The event, Jennifer Lopez & Marc Anthony En Concierto, kicks off Sept. 29 in Atlantic City, N.J.

Produced by concert promoter Live Nation, the tour will hit 14 venues in the U.S. and Canada.

According to the promoters, $1 from each ticket sold on the tour will be donated to ING Run for Something Better, a school-based program to reduce childhood obesity through running, physical fitness and healthy lifestyle programs.

The National Association of Elected and Appointed Latino Officials, ING’s partner for the tour, will steer the funds to schools with high Latino enrollment, according to Live Nation.