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Pershing Adds Trading Technology

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Broker/dealers and RIA firms that clear through or custody assets with Pershing will have additional trading tools at their disposal with the addition of Neovest, Inc.’s capabilities to Pershing’s trading services.

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The new trading technology will enable Pershing, a unit of The Bank of New York Mellon, to provide customers with “direct market access” for options and equity trading; the “ability to display real-time profit and loss, holdings and position information:” and “real-time market data and advanced analytics,” Pershing says in a July 23 announcement. Neovest is a JPMorgan Chase & Co. subsidiary.