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AALTCI Lines Up LTC Campaign Backers

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The American Association for Long Term Care Insurance says 10 insurers have signed up to participate in its Long Term Care Awareness Week effort.

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The goal of the week, which will start Nov. 4, is to mobilize 10,000 insurance and financial professionals to each communicate with 100 clients about the importance of long term care planning, according to the AALTCI, Westlake Village, Calif.