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Old Mutual To Launch Ad Campaign

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The U.S. arm of a large international financial services company is about to draw more attention to its operations.

Old Mutual U.S. Holdings Inc., Boston, a unit of Old Mutual P.L.C., London, will start a new, “multimillion dollar” U.S. advertising campaign in July, the company says.

Old Mutual will be using print ads, Web ads and trade shows to market its U.S. insurance services and asset management services to investment and insurance professionals, the company says.

The tagline for the new campaign, which was developed by Kilgannon Inc., Atlanta, will be, “Invest Insure Innovate,” and the slogan will be “The thinking is new. The name is Old Mutual.”

Old Mutual also is getting ready to roll out a campaign aimed at consumers, the company says.