A Web-based health insurance marketer says its “click to call” service is now up and running.

Vimo Inc., Mountain View, Calif., says consumers who click on the new VimoLive link will trigger a program that will ring the telephone of the consumer and the telephone number of a live human health insurance agent in the consumer’s area at the same time.

The service will give consumers an easy way to reach agents who understand the carriers, providers and market conditions in the consumers’ own communities, Vimo says.