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June 05, 2007 at 06:44 AM
Sellers of term life insurance benefits and critical illness insurance may have more opportunities to increase sales than sellers of some other benefits.
Researchers at a unit of MetLife Inc., New York, have published tables supporting that conclusion in a summary of results from a survey of 1,514 benefits decision-makers at companies with a minimum of 2 employees and another survey of 1,202 full-time employees ages 21 and over.
MetLife prepared the report to help promote a new employer benefits benchmarking tool it has developed using the survey data.
Penetration rates for many of the benefits products included seem to be similar in different regions of the United States and in all company size categories except for the smallest, 2-49 employee category.
Even in the 2-49 employee category, for example, 94% of the participating employers said they offer medical insurance. The participating employers in that smallest category were actually more likely to say they offer medical insurance than employers in the categories for employers with 1,000 to 25,000 employees. For the 4 size categories in that range, self-reported medical insurance penetration rates range from 86% to 89%, MetLife researchers say.
