Carrier Tries Wellness Incentive Pricing

Priority Health is marketing a 2-tier managed care program that uses richer benefits to reward employees who try to take care of themselves.

The new HealthbyChoice Incentives program, which offers a menu of 4 health maintenance organization and 4 preferred provider plan options, is available for employers with 2 or more eligible employees, according to Priority Health, Grand Rapids, Mich., a managed care company that provides or administers health coverage for 585,000 Michigan residents.

All employees start with a deluxe level of co-payments and out-of-pocket costs, Priority Health says.

Members and spouses must complete an online health risk assessment and have a doctor submit a qualification form to keep the deluxe level of benefits.