The U.S. division of Sun Life Financial, Wellesley, Mass., has been named as the Top Variable Annuity Provider by the 2006 Study of Bank Brokerage & Retail Investment Services conducted by American Brokerage Consultants and American Banker. Sun Life was also ranked as the third best fixed annuity provider by the survey.

The survey (which also appears in the May issue of Bank Investment Consultant) reflects rankings of 18 major variable annuity providers by 115 bank program managers and 20 major fixed annuity providers by 108 bank program managers. Annuity providers were ranked in 10 different categories.

Sun Life received the highest ranking for variable annuities for all ten categories in the study, including:
Diversity of Products
Pricing/Load Structure
Ease of Sales Processing
Correction of Errors
Service Responsiveness
“Look” of Sales Literature
Utility of Sales Literature
Wholesalers Field Support
Marketing Support
Training Support

For fixed annuities, Sun Life ranked first in the categories of:
“Look” of Sales Literature
Utility of Sales Literature

“It is an honor to be recognized by the banking community for our efforts to enhance support,” says Kevin Hart, President of Sun Life Financial Distributors, Inc. “Receiving the highest marks on this national study is a testament to our continued commitment to deliver superior service that exceeds our customers’ expectations.”

“Sun Life has been striving for innovation in both our product suite and our marketing efforts to support our distribution partners,” says Mary Fay, Senior Vice President and General Manager of Annuities at Sun Life. “We have dramatically increased our wholesaling efforts and introduced user-friendly marketing material in the bank channel, which has helped educate many bank reps on building their annuity business. We want to
thank the bank program managers and are thrilled the banking community has distinguished Sun Life as a company dedicated to excellence.”