The Certified Financial Planner Board of Standards has a new CEO. Effective May 1, Kevin Keller will replace Don Tharpe, who has served as interim CEO since November 2006.

Keller was employed for 16 years at the Association for Financial Professionals (AFP), serving his last seven years as senior VP and chief operating officer. At AFP, he led the organization’s strategic planning process and was charged with increasing the prestige of the Certified Treasury Professional credential. “The CFP Board is a dynamic organization that has done great work,” Keller said in a prepared statement. “The CFP certification enjoys an excellent reputation among the public, those within the profession and the credentialing community, and I’m enthusiastic about the opportunity to build on the organization’s work in this regard.”

Karen Schaeffer, Chair of CFP Board’s Board of Directors, said in a statement that the CFP Board “sought out the best combination of leadership and experience that would take the organization to the next phase in its development.” Keller, she said, “possesses tremendous expertise and vision that will contribute greatly to the CFP Board and those it serves as the organization approaches this critical juncture in its 22-year history.” She added that Keller’s “unique set of skills will help keep the CFP Board relevant and ensure the standards of the CFP Mark.”

Tharpe will remain with the Board during its transition to new headquarters in Washington, DC.