A long term care insurance firm has come up with a new tool to help producers burnish their image.
Phyllis Shelton’s company, LTC Consultants Inc., Nashville, Tenn., has started a “build your brand” book authoring program.
The firm will customize a 250-page template by adding a producer’s name, biographical information and personal LTC anecdotes, then printing companies a version of the book authored by the producer, LTC Consultants says.
Material already in the template includes chapters on topics such as the “features of a good LTC insurance policy” and “alternatives for financing long term care.”
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