A long term care insurance firm has come up with a new tool to help producers burnish their image.

Phyllis Shelton’s company, LTC Consultants Inc., Nashville, Tenn., has started a “build your brand” book authoring program.

The firm will customize a 250-page template by adding a producer’s name, biographical information and personal LTC anecdotes, then printing companies a version of the book authored by the producer, LTC Consultants says.

Material already in the template includes chapters on topics such as the “features of a good LTC insurance policy” and “alternatives for financing long term care.”