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Life Health > Running Your Business

Marketer Starts Blog

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David Macchia is heading onto the Web to write about ways to improve marketing of fixed annuities and other retirement income services and products.

Macchia, president of Wealth2k Inc., Hingham, Mass., has started a retirement income blog at Document Link

Macchia is a longtime life insurance and annuity marketing consultant who has designed campaigns for many large insurers.

His blog permits readers to respond to his entries with their own comments.