Blue Cross and Blue Shield of Florida is trying to get closer to its customers.
Just 10 years after some financial services companies were predicting that the Web would decrease companies’ use of “brick and mortar” facilities, Florida Blue, Jacksonville, Fla., is opening a Florida Blue retail store at St. John’s Town Center in Jacksonville.
The store is open 10 a.m. to 9 p.m. Monday through Saturday and from noon to 3 p.m. every other Sunday.