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Employer Chooses Weight-Loss Vendor

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Golden Ventures has picked Healthyroads Inc. to help workers lose weight.

Golden Ventures, Fort Smith, Ark., manages benefits for 35,000 employees of nursing homes and elder care services businesses.

Healthyroads is a unit of American Specialty Health Inc., San Diego, that runs wellness programs.

The Golden Ventures program will use a combination of personal telephone coaching and Web-based communication and information tools, American Specialty says.