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Employer Chooses Weight-Loss Vendor

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Golden Ventures has picked Healthyroads Inc. to help workers lose weight.

Golden Ventures, Fort Smith, Ark., manages benefits for 35,000 employees of nursing homes and elder care services businesses.

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Healthyroads is a unit of American Specialty Health Inc., San Diego, that runs wellness programs.

The Golden Ventures program will use a combination of personal telephone coaching and Web-based communication and information tools, American Specialty says.