AIG American General Celebrates Lunar New Year With Asian-American Community

As part of the celebration, AIG American General will spearhead a variety of activities through March, including sponsorships, community events, special advertising and promotions in California, Illinois, Texas, New York and the greater Washington, D.C. area. AIG has a long and rich history serving multicultural markets globally, and these activities demonstrate AIG American General’s commitment to the insurance and financial services professionals and the distribution organizations serving these markets.

“Many of these activities will be conducted in collaboration with insurance professionals and organizations who have served Chinese, Korean, Vietnamese and other Asian-American customers for years,” said Rick Niu, vice president, Corporate Multicultural Marketing, AIGAmerican General. “On this very special occasion, we thank them for their dedication and service to their community through AIG American General member companies, and wish them and the entire Asian-American community a very Happy New Year!”

For more information on multicultural marketing through AIG American General, contact [email protected].