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Firm Launches Health Leads Program

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ProspectZone Inc. has introduced a service that will sell contact information for people who are interested in buying health coverage.

ProspectZone, Chicago, says it will harvest the leads for its Smart Leads Select program through its Web site network, then filter the leads by age and insurable status.

None of the names will be sold more than 5 times, and program names will be available to only 5 brokers per state, ProspectZone says.

The initial price will be $10 per health insurance lead, $10 per senior market lead, and $6 per lead for prospects who appear to be uninsurable.