Close Close
Popular Financial Topics Discover relevant content from across the suite of ALM legal publications From the Industry More content from ThinkAdvisor and select sponsors Investment Advisor Issue Gallery Read digital editions of Investment Advisor Magazine Tax Facts Get clear, current, and reliable answers to pressing tax questions
Luminaries Awards
ThinkAdvisor

Financial Planning > College Planning

Hartford Extends NCAA Sponsorship

X
Your article was successfully shared with the contacts you provided.

A large financial services company has renegotiated a college sports marketing alliance.

Hartford Financial Services Group Inc., Hartford, says it has extended a corporate sponsorship arrangement with the National College Athletic Association, Indianapolis, and CBS Sports, a unit of Viacom Inc., New York, for 5 years.

Hartford first formed the relationship with the NCAA and CBS in 2004.

Hartford will continue to advertise prominently on telecasts of the NCAA Division I Men’s Basketball Championship games on CBS.

Hartford also will have advertising, marketing, promotional and licensing rights at a total of 88 NCAA national championships in 23 sports, including women’s basketball, baseball, ice hockey, and golf.

Hartford also will continue the Playbook for Life program, which provides personal financial education for student athletes.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.