Ameritas Group has introduced the “OURS” branding program.

The OURS campaign will affect the company Web site and the way employees answer the telephone as well as printed materials for the company’s dental and vision care insurance programs, according to Ameritas, Lincoln, Neb., a unit of UNIFI Mutual Holding Company, Cincinnati.

The tagline for the campaign is: “We’re Ameritas. We’re for people,” Ameritas says.

Ameritas and an affiliate in New York provide dental and vision care insurance for 3 million individuals enrolled in 34,000 employer plans.