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Technology > Marketing Technology

Aetna Uses Voice Consent Technology

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A health insurer is using the telephone to try to persuade more disability claimants to accept health coordination services.

Aetna Inc., Hartford, says it has introduced a telephone-based, “interactive voice response” system, the Voice2Form system, to get permission from claimants who have both Aetna health insurance and Aetna disability insurance to participate in the company’s integrated health and disability program.

About 90% of claimants who file claims by telephone give their consent for Aetna to enroll them in the IHD program, Aetna says.

Aetna also lets claimants consent to participate in the IHD program through its member Web site.


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