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ING Adds Business Sales Support Program

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A large insurer is trying to help producers build stronger relationships with small and midsize businesses.

A Minneapolis-based unit of ING, an arm of ING Groep N.V., Amsterdam, says its new Blueprints for Business marketing support program includes a library of business planning materials, a CD-ROM that offers training modules and client presentations, and an updated Web site that offers an Executive Benefits Wizard tool.