INVEST Financial Corp. is trying to appeal to experienced financial professionals by promising them good service.
INVEST, a unit of Jackson National Life Insurance Company, Lansing, Mich., which, in turn, is a unit of Prudential P.L.C., London, sells financial services products through banks and independent advisors.
The company has introduced a campaign to tell registered representatives that “Life’s Easy Again” at INVEST.
The campaign promotes INVEST’s ability to collect client signatures through the Internet, the company says.
INVEST says it also is establishing a customer service desk specifically for top producers. The desk will give qualifying representatives weekly service request reports and priority processing of business, INVEST says.