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Technology > Marketing Technology

Raising the Bar

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Independent broker/dealers are always looking to find the perfect middle ground for their representatives when it comes to technology: making the offerings fit their, and their reps’, needs, while doing so as economically for the company and keeping the price low for reps. As a supplement to the September 2006 story on B/D tech developments, the chart below shows the cost, platform, added functions, and potential client base for some leading B/Ds and the tech companies that sell to those B/Ds.

Company/Product Cost Web-Based? Users/clients
ADP Volts online account-opening program $0.50/trade; $25/month/broker Yes Raymond James, LPL
AFS Portfolio Master Module, tax minimizing scenario builder $100/advisor* Yes Trade PMR, Mesirow Financial, RBC Dain Rauscher Corres-

pondent Services

Cambridge Dashboard $75-$150/ month/advisor Yes 950 advisors
Commonwealth mobile CRM $50/month/ per advisor* Yes about 1,150 advisors
LPL BranchNet iDOC $75/month for basic platform Yes 6,700 advisors
SunGard Cash Flow Consultant $200 -$625/quarter /user** Yes Cambridge, Raymond James

* cost rises to $150 a month in 2007; ** includes volume discounts

* includes volume discounts