A large financial services company is forming a deeper relationship with the Financial Planning Association.

Nationwide Financial Services Inc., Columbus, Ohio, has signed on to be the national sponsor of the FPA, Denver.

Nationwide has been the exclusive sponsor of the FPA’s continuing education Web site for the past 2 years.

The new deal will give Nationwide a chance to “participate in FPA educational offerings to members through online sessions, editorial placements and speaking engagements,” Nationwide says.

Nationwide also will be granted extensive exposure at FPA national conferences and receive marketing opportunities in FPA print and online publications, Nationwide says.