WellPoint Inc. is introducing a new wellness, care management and care coordination program in the Southeast.
Blue Cross Blue Shield of Georgia, Atlanta, launched the new 360 Health program in Georgia today.
WellPoint, Indianapolis, Georgia Blue’s parent company, reported last week that it has invested $100 million in developing the 360 Health program and supporting related pilot programs. The company says it hopes to use the system to improve communications with its 34 million health plan members.
Georgia Blue, the first WellPoint unit to have full access to the program, provides or administers health coverage for 3.1 million people.