The Principal Financial Group is offering discounts and extra services to insurance customers who try to adopt healthy habits.

The new program extends services and discounts originally developed for Principal medical customers to all of group insurance customers, according to Deanna Strable, senior vice president of the specialty benefits division of the Principal, Des Monies.

Strable says the discounts are available to customers of the company’s group life, disability, dental or vision coverage. Discounted services and products will be available for weight loss, smoking cessation and other programs available from such sources as Weight Watchers and the American Cancer Society.